Freelance | Jasmine LA. |Escareno
theAmplify is a leading technology and data-driven influencer platform for Facebook, Instagram, YouTube, Twitter, Pintrest in North America, South America, UK & Europe
Social Media Marketing
At theAmplify, I was part of the Talent & Campaign Analytics team. I was in charge of searching for influencers for a multitude of campaigns such as Dove, DeBeers, NFL, and many more!
One campaign that I loved in particular, was for Dove. I was in charge of sourcing influencers in the Latin American markets (Brazil, Argentina, & Mexico.) I was able to source, vet, and go through the whole campaign process for Dove's No Digital Distortion initiative.
I would use REACH, as it is the platform theAmplify uses to vet and match influencers to brands.
This technology allows for the influencer's social media to be linked to the site, allowing us to see the ROI and metrics for the campaigns being worked on for brands.